With four touch points, the final two touch points would share the 20% (10%, 10%, 20%, 60%). With two touch points, the first 20% is equally added to the last and middle touch points (30%, 70%). J-Shaped : Credit for the selected metrics is distributed in a way that biases credit to the more recent values from the selected property.With four touch points, the middle two touch points would share the 20% (40%, 10%, 10%, 40%). With two touch points, the middle 20% is equally added to the first and middle touch points (50%, 50%). U-Shaped : Credit for the selected metrics biases credit to the first and last values for the selected property.For example, with two properties each would receive 100% credit, and with three properties each would receive 100%. Participation : Credit for the selected metric is fully allocated to all property values within the selected lookback window relative to the date the metric occurred.For example, with two properties each would receive 50% credit, and with three properties each would receive 33.3%. Linear : Credit for the selected metric is equally distributed for all property values within the selected lookback window relative to the date the metric occurred.Last Touch : All credit for the selected metric is given to the last property value within the selected lookback window relative to the date the metric occurred.First Touch : All credit for the selected metric is given to the first property value within the selected lookback window relative to the date the metric occurred.Click Apply to confirm the change and see the table results with the attribution model applied.Īmplitude includes a number of common, pre-built attribution models out of the box that can be configured on your metric.Optionally, you can choose to apply the attribution model to all columns in the table. Select an attribution model and configure a lookback window.On the column, first click …, and then Attribution.Inside a data table, you can configure an attribution model on each metric column by following these steps: NOTE: This feature is only available to customers on Growth and Enterprise plans.

This is often referred to as multi-touch attribution. For example, if a user visited your website after seeing a Google ad, followed by a Facebook post, followed by watching a TikTok video, you can choose one of many customizable ways to give credit for that visit to Google, Facebook, and TikTok, respectively. When evaluating the effectiveness of marketing activities, marketers often want to attribute credit for a particular outcome (sign up, conversion, purchase) to the preceding touch points that the user interacted with leading up to the outcome.

Multitouch attribution salesforce